Inside National Entrepreneurship Institute (INSKEN)’s win at the GovMedia Conference & Awards 2026
INSKEN’s Datuk Sham Shamrat Sen Gupta shares how AI and coaching are driving greater impact for Malaysian entrepreneurs.
YBhg. Datuk Sham Shamrat Sen Gupta, Member of the Board of Trustees at the National Entrepreneurship Institute (INSKEN), shares how the INSKEN Mini Coaching (Marketing) 2025 programme leverages AI to improve marketing content efficiency and campaign performance.
He also highlights how the INSKEN Bumiputera Business Coaching (IBBC) 2025 programme delivers greater value from public investment. Following INSKEN’s wins for Malaysia Training Program of the Year - Training and Malaysia Digital Initiative of the Year - Training at the GovMedia Conference & Awards 2026, the recognition reinforces its coaching approach and commitment to shaping the future of entrepreneurship.
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