Tadweer Group Wins at GovMedia Conference & Awards 2026 for “Our Sustainable Farms” Campaign
Field visits and digital reminders equipped farmers with practical waste management practices across three regions.
Tadweer Group has been recognised at the GovMedia Conference & Awards 2026, winning United Arab Emirates Outreach Project of the Year - Community for its Our Sustainable Farms campaign—an initiative designed to strengthen agricultural waste management practices across Abu Dhabi’s farming sector.
The campaign addressed a key environmental priority: improving the management of agricultural waste, including green waste, organic by-products, and other farm-generated materials. When not managed properly, these waste streams can contribute to soil degradation, air pollution, and missed opportunities for resource recovery.
Rather than relying solely on broad awareness messaging, Tadweer Group adopted a direct, field-based approach. Inspectors and awareness teams visited farms and barns across Abu Dhabi, Al Ain, and Al Dhafra, engaging farm owners and workers on practical waste management practices, including segregation, composting, recycling, and safe disposal.
The outreach also created an important two-way communication channel. Through field visits, teams answered questions, understood operational challenges, and identified collection-related concerns, including bin availability and contractor service gaps, so issues could be raised with relevant stakeholders for follow-up.
Delivered in coordination with key strategic partners, the campaign reflected an integrated government approach to supporting environmental protection, agricultural sustainability, and responsible resource management across the emirate. Digital reminders via SMS and WhatsApp further reinforced key messages and helped keep farm owners and workers informed beyond the site visits.
The campaign exceeded its planned outreach scope and contributed to a reported reduction in green waste burning, demonstrating the value of combining awareness, operational insight, and stakeholder coordination to support practical behaviour change.
Through Our Sustainable Farms, Tadweer Group connected community outreach with practical environmental action, equipping farmers and workers with the knowledge to adopt better waste management practices whilst strengthening coordination between government entities, the farming community, and private waste contractors.
The GovMedia Conference & Awards recognises government initiatives that demonstrate excellence, innovation, and impact across the public sector. Tadweer Group’s recognition highlights the importance of targeted outreach in driving meaningful behaviour change and supporting Abu Dhabi’s wider sustainability ambitions.
The GovMedia Conference & Awards is presented by GovMedia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be recognised for your organisation's government projects and initiatives, please contact Marni Marco at +(65) 3158 1386 and [email protected].
