National Entrepreneurship Institute (INSKEN) wins at GovMedia Conference & Awards 2026
INSKEN continues to strengthen Malaysia's entrepreneurship ecosystem via capability development and digital innovation.
National Entrepreneurship Institute (INSKEN) won Malaysia Digital Initiative of the Year - Training and Malaysia Training Program of the Year - Training at the GovMedia Conference & Awards 2026.
The first accolade celebrates the success of the INSKEN Mini Coaching (Marketing) 2025 programme. This high-impact, two-month initiative strengthens the marketing capabilities of microentrepreneurs. It combines an intensive workshop with personalised coaching by certified business counsellors to equip participants with modern marketing techniques that emphasise digital tools.
This programme integrates artificial intelligence (AI)-driven marketing practices, which allow entrepreneurs to adopt smarter, data-informed approaches. Participants learn to use AI tools for customer persona generation, content ideation, and social media trend analysis. They also undergo online one-on-one sessions that focus on personalised guidance to build brand identity and refine strategies.
As a result of this digital training, every participant successfully produced an annual strategic marketing plan and a complete set of marketing materials. Many businesses experienced growth in social media followers alongside notable increases in weekly sales.
Meanwhile, the second accolade recognises INSKEN’s flagship coaching programme, the INSKEN Bumiputera Business Coaching (IBBC) 2025 programme. This structured, industry-based coaching initiative helps existing micro-Bumiputera enterprises scale up their operations, improve business sustainability, and boost sales growth. Business owners within their respective industries deliver the programme as industry coaches to handhold participants.
The IBBC programme features a comprehensive workshop that covers marketing, financial management, operations, and leadership. It also includes benchmark visits to established business premises, technical training classes, and monthly one-on-one coaching sessions at the premises of the participants.
The recognition reinforces INSKEN's commitment to delivering impactful entrepreneurship interventions through industry-driven capacity building, whilst expanding strategic collaborations to strengthen Malaysia's entrepreneurial ecosystem and prepare businesses for long-term growth in an increasingly digital economy.
GovMedia Conference & Awards gives recognition to the trends and best practices that transform the public sector in the Asia Pacific. The awards programme promotes excellence and provides a platform for exemplary government initiatives.
The GovMedia Conference & Awards is presented by GovMedia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be recognised for your organisation's government projects and initiatives, please contact Marni Marco at +(65) 3158 1386 and [email protected].
