Ministry of Health of Saudi Arabia wins at GovMedia Conference & Awards 2026

The initiative highlights the development of sustainable communities in line with international health standards.

Ministry of Health of Saudi Arabia won Saudi Arabia Campaign of the Year - Health in the GovMedia Conference & Awards 2026. The winning media and awareness initiative highlights the efforts of the Kingdom to enhance quality of life and build sustainable healthy cities.

Their strategy supports the Healthy Cities Program, which operates in partnership with the World Health Organization (WHO), government entities, private sector organisations, and local communities. It focuses on the development of cities that promote public health, environmental sustainability, and social well-being.

The campaign increases public awareness about the concept of healthy cities. It emphasises that health extends beyond healthcare services to include urban planning, environmental quality, public spaces, physical activity, healthy lifestyles, and social participation. It also strengthens the public image of the programme whilst showcasing the Kingdom’s achievements in this field.

One of the central messages focused on regional leadership, with 16 WHO-accredited healthy cities across the Kingdom. This makes the country the leader in the region for the number of accredited healthy cities. The campaign also highlighted inspiring success stories, innovative initiatives, and the positive impact these cities had on residents.

An integrated media and marketing strategy guided the initiative. This included digital content creation, media coverage, creative visual designs, awareness messages, and video production. Strong activation across digital platforms and social media channels engaged diverse audience segments.

The marketing efforts included interactive content that showcased achievements and statistics, awareness infographics, digital campaigns, and media partnerships that amplified the overall reach. The initiative also encouraged community engagement and promoted healthy behaviours by emphasising the role of individuals and institutions.

GovMedia Conference & Awards gives recognition to the trends and best practices that transform the public sector in the Asia Pacific. The awards programme promotes excellence and provides a platform for exemplary government initiatives.

The GovMedia Conference & Awards is presented by GovMedia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be recognised for your organisation's government projects and initiatives, please contact Marni Marco at +(65) 3158 1386 and [email protected].