Tourism Promotions Boards Philippines secures win at GovMedia Conference & Awards 2024
The 2023 edition of its PHITEX focused on tourism sustainability in the era of the Internet of Things.
Philippine government-owned and controlled corporation Tourism Promotions Board was recognised in this year’s GovMedia Conference & Awards 2024 as the recipient of the Philippines Public Sector Initiative of the Year - Tourism for its successful edition of the Philippine Travel Exchange (PHITEX) 2023.
For the most recent edition, the Tourism Promotions Board focused on the discussion of tourism sustainability in the era of the Internet of Things (IoT). The event delved into discussions about the use of modern technology, traditional processes and practices that can be replaced, or are being replaced with more sustainable ones, automating processes, reducing environmental impacts, and even reducing labour costs along the way.
There were a total of 88 foreign buyers from 19 countries and 121 Philippine sellers’ companies with 164 delegates. A total of 4,063 business meetings were successfully conducted during the two-day event. At the same time, the 2023 PHITEX generated a projected revenue of approximately PHP346.9M. For the first time since the pandemic, the event was also held purely physically in Cebu.
The Tourism Promotions Board invited six speakers who shared and discussed their insights on relevant and vital topics relative to the PHITEX theme.
Amongst the topics that were discussed are the role of technology and sustainable travel in the era of IoT; embracing digital transformation in the tourism and hospitality sector, relevance of data privacy in the era of IoT; generational insights on holiday destination choices and selection influence; impact of sustainability options in the hospitality sector, and; exploring gender dynamics in tourism.
PHITEX 2023 also featured a pre-event tour, which provided a great introduction of the history, heritage, and culture of the Philippines to invited foreign buyers. It featured a Cebu countryside tour and a city tour with property inspection. Whilst, the post-event tour focused thematically on each module, offering a wide array of activities targeting every interest of the foreign buyers for their respective markets.
The GovMedia Conference & Awards is a prestigious event that spotlights outstanding government projects and initiatives in Asia that contribute to the well-being of the people in the region.
The Gov Media Awards is presented by Gov Media Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be recognised for your organisation's government projects and initiatives, please contact Jane Patiag at [email protected].
